Title: Store Analytics by Matriq
Author: wpmatriq
Published: <strong>27. maj, 2026</strong>
Last modified: 27. maj, 2026

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![](https://s.w.org/plugins/geopattern-icon/matriq-store-analytics.svg)

# Store Analytics by Matriq

 Af [wpmatriq](https://profiles.wordpress.org/wpmatriq/)

[Download](https://downloads.wordpress.org/plugin/matriq-store-analytics.1.0.0.zip)

 * [Detaljer](https://da.wordpress.org/plugins/matriq-store-analytics/#description)
 * [Vurderinger](https://da.wordpress.org/plugins/matriq-store-analytics/#reviews)
 *  [Installation](https://da.wordpress.org/plugins/matriq-store-analytics/#installation)
 * [Udvikling](https://da.wordpress.org/plugins/matriq-store-analytics/#developers)

 [Support](https://wordpress.org/support/plugin/matriq-store-analytics/)

## Beskrivelse

Matriq Store Analytics is a deterministic revenue diagnosis engine for WooCommerce.
Every morning, it produces a one-page briefing that explains what changed in your
store and why, using auditable math rather than AI.

Instead of another dashboard full of charts, you get one answer to the question 
merchants actually ask: “Did revenue go up or down yesterday, and what drove the
change?”

#### How it works

Once a night, the plugin builds a single snapshot row for the previous day from 
WooCommerce’s analytics tables. It then decomposes the change in revenue across 
three drivers:

 * Orders, did fewer or more customers buy?
 * Items per order, did basket size shift?
 * Average item price, did discount mix or product mix change?

The dominant driver is flagged as the primary cause with a confidence score, and
a short suggested action is attached.

#### What you get

 * A morning Overview page in WP Admin with the previous day’s revenue, the comparison
   versus the prior day and prior week, and the primary cause of the change.
 * An optional daily email digest delivered to your inbox.
 * A History page listing every past daily briefing, so you can audit any number
   it ever showed you.
 * A Campaigns page to record sales and launches, so the engine knows when a drop
   is expected (a planned sale ending) versus a real signal.
 * A Settings page covering timezone, revenue basis, and snapshot time.

#### What it does not do

 * No real-time charts on page load. The dashboard reads from a pre-built daily 
   snapshot.
 * No AI calls, no external services, no third-party tracking.
 * No paywalled features. The diagnostic engine is fully free.

#### Requirements

 * WooCommerce 7.0 or later, with WooCommerce Analytics enabled.
 * At least one completed order so a baseline can be built.

### Premium Features

Unlock AI-powered growth features with **Store Copilot**, the optional premium companion
to Store Analytics by Matriq. The free plugin remains the deterministic truth engine.
Copilot adds an intelligence layer on top of your store’s reliable daily data, turning
diagnosis into action.

 * **Conversational Analyst:** Ask questions about your store in plain English, 
   like “why was Wednesday weird?”, and get instant, grounded answers with supporting
   numbers and charts.
 * **30-day Revenue Forecasting:** Confidence-banded revenue projections built on
   your store’s unique trends, seasonality, and campaign history.
 * **Anomaly Detection:** Get notified the moment something unusual happens, with
   an explanation of what changed and why it matters, instead of waiting for tomorrow’s
   digest.
 * **Growth Playbooks:** Per-product trends and consent-gated playbooks that turn
   daily diagnoses into specific, ready-to-run next actions.
 * **Smart Scheduler:** Deliver each playbook to the right customers, at the right
   time, with the right discount, to maximize recovered revenue.
 * **Multi-channel Alerts:** Beyond the daily digest. Slack, WhatsApp, and webhook
   notifications for the moments that need attention now.
 * **Product-level Insights:** Top-mover surfacing and per-product diagnosis to 
   finally answer “which product caused this change?”
 * **Customer Cohort Intelligence:** Track new versus returning behaviour, churn
   risk on past cohorts, and win-back opportunities with measurable goals.
 * **Automated Outreach (with consent):** Approve once, and Copilot executes segmenting,
   coupon creation, and follow-up scheduling for you.

Store Analytics by Matriq stays free forever. Store Copilot is a separate annual
license for stores ready to move from understanding to action.

We have just launched so don’t miss the early bird access. [Upgrade to Pro 🚀](https://matriq.in/)

## Installation

 1. Install and activate WooCommerce, and visit WooCommerce > Analytics at least once
    so the analytics tables are populated.
 2. Upload the plugin to /wp-content/plugins/matriq-store-analytics or install via 
    Plugins > Add New.
 3. Activate the plugin through the Plugins screen.
 4. Open Matriq Store Analytics in the WP Admin sidebar and follow the onboarding to
    pick your timezone, revenue basis, and snapshot time.
 5. The first overnight snapshot runs at the configured snapshot time. Until then, 
    a backfill builds the last 30 days progressively so the dashboard is populated 
    within a few minutes.

## FAQ

### Does this plugin use AI?

No. Every number and every cause attribution comes from deterministic math against
your WooCommerce orders. You can audit how any figure was derived.

### Does it slow down my store?

No. All aggregation runs in a nightly cron job. Page loads in WP Admin only read
pre-built snapshot rows.

### What happens if I refund or edit an old order?

The plugin records that the affected day is “dirty” and rebuilds only that day’s
snapshot in the next nightly run. The rest of the history is untouched.

### Is my data sent anywhere?

No. All analysis happens on your own site against your own database. Nothing leaves
your server.

## Anmeldelser

Der er ingen anmeldelser for denne widget.

## Bidragsydere & udviklere

“Store Analytics by Matriq” er open source-software. Følgende personer har bidraget
til dette plugin.

Bidragsydere

 *   [ wpmatriq ](https://profiles.wordpress.org/wpmatriq/)

[Oversæt “Store Analytics by Matriq” til dit eget sprog.](https://translate.wordpress.org/projects/wp-plugins/matriq-store-analytics)

### Interesseret i udvikling?

[Gennemse koden](https://plugins.trac.wordpress.org/browser/matriq-store-analytics/),
tjek [SVN repository](https://plugins.svn.wordpress.org/matriq-store-analytics/),
eller abonner på [udviklerloggen](https://plugins.trac.wordpress.org/log/matriq-store-analytics/)
via [RSS](https://plugins.trac.wordpress.org/log/matriq-store-analytics/?limit=100&mode=stop_on_copy&format=rss).

## Ændringslog

#### 1.0.0

 * Initial public release.

#### 0.0.2

 * Add: Public extension surface for premium add-ons (Phase 0 of Store Copilot integration).
    - Filter `matriq_msa_diagnosis_result` wraps `DiagnosisEngine::diagnose()` output
      for AI enrichment.
    - Filter `matriq_msa_action_recommendation` wraps `ActionEngine::recommend()`
      output for tailored next-step copy.
    - Filter `matriq_msa_overview_response` wraps the `/overview` REST payload so
      extensions can append fields.
    - Filter `matriq_msa_admin_submenus` lets extensions register additional admin
      sub-tabs.
    - Action `matriq_msa_data_collector_extra` fires after every per-day snapshot
      write so extensions can fan out per-product / per-customer collection sharing
      the same WC analytics read pass.
    - JavaScript slot `window.matriqMSA.registerTab({ id, label, component })` lets
      extensions plug a React page into the dashboard. Built-in tabs cannot be overridden.
 * Plugin rebrand as Matriq Store Analytics to reflect the new public-facing name
   of the plugin.

#### 0.0.1

 * Initial release.

## Meta

 *  Version **1.0.0**
 *  Senest opdateret **1 dag siden**
 *  Aktive installationer **Færre end 10**
 *  WordPress-version ** 6.7 eller højere **
 *  Testet op til **7.0**
 *  PHP-version ** 7.4 eller højere **
 *  Sprog
 * [English (US)](https://wordpress.org/plugins/matriq-store-analytics/)
 * Tags
 * [daily digest](https://da.wordpress.org/plugins/tags/daily-digest/)[sales analytics](https://da.wordpress.org/plugins/tags/sales-analytics/)
   [store insights](https://da.wordpress.org/plugins/tags/store-insights/)[woocommerce](https://da.wordpress.org/plugins/tags/woocommerce/)
 *  [Avanceret visning](https://da.wordpress.org/plugins/matriq-store-analytics/advanced/)

## Bedømmelser

Der er endnu ikke indsendt nogen anmeldelser.

[Your review](https://wordpress.org/support/plugin/matriq-store-analytics/reviews/#new-post)

[Se alle anmeldelser.](https://wordpress.org/support/plugin/matriq-store-analytics/reviews/)

## Bidragsydere

 *   [ wpmatriq ](https://profiles.wordpress.org/wpmatriq/)

## Support

Har du noget at sige? Har du brug for hjælp?

 [Vis supportforum](https://wordpress.org/support/plugin/matriq-store-analytics/)