Title: Purchase Tagger &#8211; Product-Based Mailchimp Tags
Author: jessaumick
Published: <strong>2. januar, 2026</strong>
Last modified: 29. maj, 2026

---

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![](https://s.w.org/plugins/geopattern-icon/purchase-tagger-for-mailchimp.svg)

# Purchase Tagger – Product-Based Mailchimp Tags

 Af [jessaumick](https://profiles.wordpress.org/jessaumick/)

[Download](https://downloads.wordpress.org/plugin/purchase-tagger-for-mailchimp.1.2.0.zip)

 * [Detaljer](https://da.wordpress.org/plugins/purchase-tagger-for-mailchimp/#description)
 * [Vurderinger](https://da.wordpress.org/plugins/purchase-tagger-for-mailchimp/#reviews)
 *  [Installation](https://da.wordpress.org/plugins/purchase-tagger-for-mailchimp/#installation)
 * [Udvikling](https://da.wordpress.org/plugins/purchase-tagger-for-mailchimp/#developers)

 [Support](https://wordpress.org/support/plugin/purchase-tagger-for-mailchimp/)

## Beskrivelse

Purchase Tagger is a lightweight, no-bloat plugin for tagging Mailchimp contacts
based on specific items purchased from your WooCommerce store. Tagging is supported
for product variations, product parents, simple products, and global purchases.

**Features:**

 * Assign tags to simple products
 * Assign tags to variable products (applies to all variations)
 * Assign unique tags to individual variations
 * Automatically creates transactional contacts for new customers
 * Updates existing Mailchimp contacts without changing their subscription status

**Use Cases:**

 * Use global tagging to track all contacts with purchase history
 * Segment customers by specific product purchase history
 * Trigger automations and add customers to journeys based on purchase behavior
 * Track which products a customer has bought

### Privacy Policy

This plugin sends customer data (email address, first name, last name) to Mailchimp’s
servers when an order is processed. This data is used to create or update contacts
and apply tags in your Mailchimp audience.

Please ensure your store’s privacy policy discloses this data sharing. For more 
information, see [Mailchimp’s Privacy Policy](https://mailchimp.com/legal/privacy/).

## Skærmbilleder

[⌊Plugin settings page⌉⌊Plugin settings page⌉[

Plugin settings page

[⌊Product tag field in the General tab⌉⌊Product tag field in the General tab⌉[

Product tag field in the General tab

[⌊Variation tag fields⌉⌊Variation tag fields⌉[

Variation tag fields

## Installation

 1. Upload the plugin folder to `/wp-content/plugins/`
 2. Activate the plugin through the ‘Plugins’ menu in WordPress
 3. Go to WooCommerce > Settings > Integration > Mailchimp Tags
 4. Enter your Mailchimp API key and select your audience
 5. Add tags to your products in the product editor

## FAQ

### Where do I find my Mailchimp API key?

In your Mailchimp account, go to Account > Extras > API keys. [Learn more](https://mailchimp.com/help/about-api-keys/)

### Can I add tags to both the product and its variations?

Yes! When a customer purchases a variation, they receive both the parent product
tag and the variation-specific tag.

### What happens if a customer isn’t in my Mailchimp audience?

The plugin creates them as a transactional contact (non-subscribed) and applies 
the tags. This won’t subscribe them to marketing emails.

### Does this change a contact’s subscription status?

No. If a contact is already subscribed, unsubscribed, or cleaned, their status remains
unchanged.

## Anmeldelser

Der er ingen anmeldelser for denne widget.

## Bidragsydere & udviklere

“Purchase Tagger – Product-Based Mailchimp Tags” er open source-software. Følgende
personer har bidraget til dette plugin.

Bidragsydere

 *   [ jessaumick ](https://profiles.wordpress.org/jessaumick/)

[Oversæt “Purchase Tagger – Product-Based Mailchimp Tags” til dit eget sprog.](https://translate.wordpress.org/projects/wp-plugins/purchase-tagger-for-mailchimp)

### Interesseret i udvikling?

[Gennemse koden](https://plugins.trac.wordpress.org/browser/purchase-tagger-for-mailchimp/),
tjek [SVN repository](https://plugins.svn.wordpress.org/purchase-tagger-for-mailchimp/),
eller abonner på [udviklerloggen](https://plugins.trac.wordpress.org/log/purchase-tagger-for-mailchimp/)
via [RSS](https://plugins.trac.wordpress.org/log/purchase-tagger-for-mailchimp/?limit=100&mode=stop_on_copy&format=rss).

## Ændringslog

#### 1.2.0

 * Added: mctwc_subscriber_email filter hook, allowing the contact email to be overridden
   per order — useful when the subscriber differs from the billing contact (e.g.,
   gift purchases or third-party enrollment).

#### 1.1.0

 * Added: Daily health check to validate Mailchimp API key status
 * Added: Admin notice when API key is missing or audience not selected
 * Improved: Centralized Mailchimp API initialization

#### 1.0.0

 * Initial release
 * Global tagging to assign common tag to all purchases
 * Product-level tagging for simple and variable products
 * Variation-level tagging
 * Automatic transactional contact creation for new customers

## Meta

 *  Version **1.2.0**
 *  Senest opdateret **4 måneder siden**
 *  Aktive installationer **20+**
 *  WordPress-version ** 6.0 eller højere **
 *  Testet op til **7.0.7**
 *  PHP-version ** 7.4 eller højere **
 *  Sprog
 * [English (US)](https://wordpress.org/plugins/purchase-tagger-for-mailchimp/)
 * Tags
 * [automation](https://da.wordpress.org/plugins/tags/automation/)[Email Marketing](https://da.wordpress.org/plugins/tags/email-marketing/)
   [mailchimp](https://da.wordpress.org/plugins/tags/mailchimp/)[tags](https://da.wordpress.org/plugins/tags/tags/)
   [woocommerce](https://da.wordpress.org/plugins/tags/woocommerce/)
 *  [Avanceret visning](https://da.wordpress.org/plugins/purchase-tagger-for-mailchimp/advanced/)

## Bedømmelser

Der er endnu ikke indsendt nogen anmeldelser.

[Din anmeldelse](https://wordpress.org/support/plugin/purchase-tagger-for-mailchimp/reviews/#new-post)

[Se alle anmeldelser](https://wordpress.org/support/plugin/purchase-tagger-for-mailchimp/reviews/)

## Bidragsydere

 *   [ jessaumick ](https://profiles.wordpress.org/jessaumick/)

## Support

Har du noget at sige? Har du brug for hjælp?

 [Vis supportforum](https://wordpress.org/support/plugin/purchase-tagger-for-mailchimp/)

## Donér

Vil du gerne støtte udviklingen af dette plugin?

 [ Donér til dette plugin ](https://paypal.me/jessaumick)