Beskrivelse

Track WooCommerce product views and purchases in Google Analytics 4 — and use the same data to build your own Facebook Pixel or Google Ads tags in Google Tag Manager — with no coding required.

Datalayer for WooCommerce FREE pushes a complete dataLayer into Google Tag Manager for every visitor action:

Product Detail Impressions (view_item) — full product data (ID, price, currency), ready to power a custom Facebook Pixel or Google Ads tag too
Related Products in Product Page (view_item_list)
Purchase (purchase) — full order data (ID, value, currency, items), ready to power a custom Facebook Pixel or Google Ads tag too

Want a ready-made GTM container for Google Ads, Meta Ads, Pinterest Ads, TikTok Ads and Microsoft Ads — plus all events (add_to_cart, begin_checkout, add_shipping_info and more), Consent Mode and Server-to-Server tracking?
Get the PRO version from the Official WooCommerce Store: Datalayer for WooCommerce PRO

Discover our demo store:
Demo Shop

Skærmbilleder

Google Tag Manager Settings screen plugin.

Ecommerce Settings screen plugin. — Google Tag Manager Settings screen plugin.

Installation

Upload the plugin files to the /wp-content/plugins/datalayer-for-ecommerce-free directory, or install the plugin through the WordPress plugins screen directly.
Activate the plugin through the ‘Plugins’ screen in WordPress
Use the WooCommerce > Datalayer for WooCommerce -> screen to configure the plugin

Configuration

Google Tag Manager ID -> Enter the GTM-XXXXXX ID to activate the Google Tag Manager code snippet DataLayer for WooCommerce Ecommerce GA4 -> Enable this option if you use only Google Analytics 4 (GA4) Show user info -> Select if user information show or not when logged

Import Google Tag Manager

Download the workspace.zip file in WooCommerce > Datalayer for WooCommerce > Download import File GTM.
Go to Google Tag Manager > Admin > Import Container
Select the file you want to import: GTM-GA4-FREE.json
After selecting the file, import the tags.

Settings Google Analytics 4

In GTM, go to the tag GA4 – Tag and add your measurement id and click save.

Anmeldelser

Der er ingen anmeldelser for denne widget.

Bidragsydere & udviklere

“ArrayCodes Datalayer for WooCommerce FREE” er open source-software. Følgende personer har bidraget til dette plugin.

Oversæt “ArrayCodes Datalayer for WooCommerce FREE” til dit eget sprog.

Interesseret i udvikling?

Gennemse koden, tjek SVN repository, eller abonner på udviklerloggen via RSS.

Ændringslog

5.5.2 – 2026-09-11

Update: Plugin display name updated to comply with WordPress.org directory naming guidelines
Fix: “Requires at least” now declares only the major WordPress version
Fix: Added sanitize_callback to the settings registered via register_setting()

5.5.1 – 2026-09-09

Support: Support -> WP 7.1 WC 11.1.0

5.5.0 – 2026-08-06

New: Option Trigger Purchase only once – prevents a duplicate purchase event when the customer refreshes the thank you page
New: Option Purchase value without tax
Support: Support -> WP 7.0.3 WC 11.0.0

5.1.0 – 2026-03-05

Update: Packages dependencies
Support: Support -> WP 6.9 WC 10.5.3

4.8.0 – 2025-05-14

Support: Support -> WP 6.8.1 WC 9.8.5

4.6.0 – 2025-01-29

Update: Packages dependencies
Support: Support -> WP 6.7.1 WC 9.6.0

4.3.0 – 2024-10-28

New: Option Show view_item_list related product in product page
Support: Support -> WP 6.6.2 WC 9.3.3

4.0.0 – 2024-07-03

Remove: Option DataLayer for WooCommerce Enhanced Ecommerce removed
Support: Support -> WP 6.5.5 WC 9.0.2

3.4.0 – 2024-06-10

Update: Push Datalayer function without jQuery
Update: Get Country Code Phone Number User
Support: Support -> WP 6.5.3 WC 8.9.2

3.3.0 – 2024-03-27

New: Parameter item_category with multiples categories in all events
Fix: Php 8.2 deprecated function get options
Fix: Product tax update in item price
Support: Support -> WP 6.4.3 WC 8.7.0

3.2.0 – 2023-12-15

Update: Compatibility with multicurrency WPML plugin
Support: Support -> WP 6.4.2 WC 8.4.0

3.1.0 – 2023-11-29

Update: Select only one datalayer type in ecommerce settings
Support: Support -> WP 6.4.1 WC 8.2.2

3.0.0 – 2023-10-30

New: Full compatibility with WooCommerce Blocks
New: New Modern Admin Page
Support: Support -> WP 6.3.2 WC 8.2.1

2.7.0 – 2023-06-21

New: Select if user information show or not when logged
New: Full Compatibility HPOS – High-Performance order storage (COT)
Support: Support -> WP 6.2.2 WC 7.8.0

2.4.0 – 2023-03-29

Support: Support -> WP 6.1.1 WC 7.5.1
Update: optimization and improvement of the code that triggers the events

2.0.2 – 2022-09-21

Support: WP 6.0.2 WC 6.9.3
Fix: Multisite full support check WooCommerce Active

2.0.0 – 2022-06-22

First Release