Beskrivelse
Plausible Analytics is a simple, lightweight and privacy-friendly WordPress analytics plugin and a Google Analytics alternative for WordPress.
Understand your website stats, traffic, content and conversions with a clean analytics dashboard that doesn’t slow down your WordPress site or require complex setup.
No cookies. No consent banners. Fully compliant with GDPR, CCPA and PECR.
Du skal have et abonnement på Plausible Analytics for at spore dine statistikker. Der er en gratis 30-dages prøveperiode uden kreditkort påkrævet.
Vi er fuldstændig uafhængige, selvfinansierende, uden investorer og gældfri. Vi er ikke interesserede i at rejse penge eller tage investeringer. Vi vælger abonnementsforretningsmodellen frem for overvågningskapitalisme. Vi driver et bæredygtigt projekt, der udelukkende finansieres af de gebyrer, som vores abonnenter betaler os.
Visit our website for full details.
Why WordPress users choose Plausible
Most analytics tools are complex, slow and difficult to use. Plausible is built to be simple, fast and easy to understand.
“I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO
“I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta
Here are the main reasons that WordPress users love Plausible.
Simple analytics dashboard for WordPress
Get all your key metrics in a single, clear dashboard.
See traffic, top pages, referrers and conversions at a glance without digging through multiple reports or menus.
Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute.
Lightweight analytics that won’t slow your WordPress site
Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics.
Your site stays fast, your visitors get a better experience, and your analytics won’t impact performance.
More accurate analytics you can trust
Get a clearer picture of your traffic, even when visitors use ad blockers or privacy tools.
- First-party tracking option helps bypass blockers
- No data sampling or estimation
- Count more real visitors compared to traditional analytics tools
- Features a real time dashboard, that’s actually real time
Your stats reflect what’s actually happening on your site, not partial or distorted data. Read about our accuracy practices.
WordPress analytics without cookies or consent banners
Plausible comes with in-built privacy and compliance with various laws around the world such as GDPR, CCPA, etc.
- No cookies
- No personal data collection
- No persistent identifiers
- No cross-site or cross-device tracking
Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
You can track your traffic without showing cookie consent banners.
Track events, content, marketing campaigns and revenue
Understand how people use your site and what drives results.
Track:
- Engagement and behavior — scroll depth, bounce rate and time on page
- Content performance — top pages, entry pages, authors, categories and taxonomies
- Events (no code needed) — outbound links, file downloads, form submissions, site searches, 404 pages and affiliate link clicks
- Marketing campaigns — analyze traffic from UTM-tagged campaigns across ads, email and social
- Custom events — define your own goals and conversions without writing code
- Revenue and funnels — track purchases, conversion rates and customer journeys
Built-in WooCommerce and Easy Digital Downloads analytics
Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue and attribution.
- Track activities like adding to cart, removing from cart, entering checkout and completing a purchase
- Track revenue and conversions automatically
- View the full purchase funnel from product view to checkout
- Measure cart abandonment and drop-off points
- Understand which channels drive sales
Shareable and client-friendly dashboards
Your stats are private by default but can be shared.
- Public dashboards via custom links
- Private links with optional password protection
- Team access with user roles
Open source and transparent
Plausible is open source software. You can inspect and verify the code on GitHub.
We’re an independent, bootstrapped company funded by our customers, not by advertising or data collection. Your data stays yours. If you’re happy to manage your own infrastructure, you can self-host Plausible too.
Smooth transition from Google Analytics
Switching from Google Analytics is simple and you won’t lose the insights that matter.
Plausible gives you all the essential metrics in a clean, easy-to-use dashboard, including real-time traffic, top pages, referrers and campaign performance. No complicated configuration, no learning curve, just clear insights from day one.
Import your historical stats from Google Analytics and learn how to get the most out of your Plausible experience.
Built for WordPress
Plausible fits naturally into how WordPress sites are built and managed:
- Works with any WordPress theme
- Compatible with caching and performance plugins
- No need to edit theme files or use tag managers
- Simple setup with no coding required
- View your stats directly in your WordPress dashboard
Google Analytics alternative for WordPress
If you’re looking for a simpler and more privacy-friendly alternative, Plausible offers everything you need without the complexity.
- No overwhelming reports or menus
- No data sampling
- No complex configuration
- One intuitive dashboard
- No GDPR, CCPA, PECR, etc., compliance headaches
Who is this for?
- Bloggers, publishers and content creators who want to understand which posts perform best, where traffic comes from, and how readers engage
- Businesses and marketers tracking conversions, campaigns, and growth across SEO, ads, email and social channels
- WooCommerce and digital store owners who want simple revenue tracking, funnels and insights into customer journeys
- Agencies and freelancers managing multiple WordPress sites and sharing clean, client-friendly dashboards
- Product teams and startups measuring user behavior, key events and conversion funnels without complex setup
- Privacy-conscious site owners who want analytics without cookies, personal data collection or consent banners
- Anyone switching from Google Analytics who wants a simpler, faster and more intuitive analytics experience
Funktioner
Easy setup and integration
- Automatically includes tracking code in your site header
- Simple plugin settings page with onboarding guide
- Works with caching plugins and CDNs
- Proxy support to bypass ad blockers and improve stats accuracy
- Import your historical Google Analytics stats
Vores produkt opdateres flere gange om ugen, og med vores WordPress plugin har du altid adgang til alle de nyeste funktioner
WordPress-specific tracking
- Automatically track post authors, categories and custom taxonomies for deeper content insights
- Enable Enhanced Measurements to track file downloads, outbound links, affiliate clicks, form submissions, site searches and 404 error pages automatically
- Track events without coding using CSS classes directly in the WordPress editor
- No JavaScript knowledge required — everything can be configured from the plugin settings
- Disable tracking for admin users or selected user roles
Ecommerce and conversions
- WooCommerce and Easy Digital Downloads integration
- Revenue tracking
- Conversion tracking and funnels
- Campaign tracking with UTM parameters
- Integrate with Google Search Console for search queries data within Plausible dashboard
Insights and reporting
- One-page dashboard with all key metrics
- Se din Plausible statistik direkte i dit WordPress-dashboard (du kan også give adgang til andre brugerroller)
- Email and Slack reports
- Traffic spike notifications
- Filter and segment by any metric
For mere information: Sådan konfigurerer du Plausible Analytics WordPress-plugin.
Pricing
Plausible Analytics is a subscription-based service.
- Free 30-day trial
- No credit card required
- No data selling or tracking
We’re funded by our customers, not by collecting or selling personal data.
Skærmbilleder
Installation
Automatisk installation
Automatisk installation er den nemmeste mulighed, da WordPress selv håndterer filoverførslen, og du ikke behøver at forlade din webbrowser. For at udføre en automatisk installation af Plausible Analytics skal du logge ind på dit WordPress-dashboard, navigere til menuen Plugins og klikke på “Tilføj ny”.
Skriv “Plausible Analytics” i søgefeltet, og klik på Søg Plugins. Når du har fundet plugin’et, kan du se detaljer om det, såsom versionsudgivelsen, bedømmelse og beskrivelsen. Vigtigst af alt, selvfølgelig, kan du installere det ved blot at klikke på “Installer nu”.
Manuel installation
Den manuelle installationsmetode involverer at downloade vores plugin og uploade det til din server via din foretrukne FTP-applikation. WordPress codex indeholder instruktioner om, hvordan du gør dette her.
FAQ
Besøg Plausible Analytics-webstedet for at få flere oplysninger. Og for at få svar på alle de ofte stillede spørgsmål, tjek vores dokumentation.
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Hvorfor skal jeg stoppe med at bruge Google Analytics på mit websted?
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Vi kan være partiske, men vi anbefaler ikke, at du bruger Google Analytics på dit WordPress-websted på grund af disse grunde:
Det ejes af Google, den største reklameteknologivirksomhed i verden↵
Det er et oppustet script, der påvirker dit websteds hastighed↵
Det er overkill for de fleste webstedsejere↵
Det er et ansvar i betragtning af GDPR, CCPA og andre fortrolighedsbestemmelser↵
Den bruger cookies, så du skal indhente samtykke til at gemme cookies↵
Det er blokeret af mange plugins og browsere, så dataene er ikke særlig nøjagtige↵
Det kræver en omfattende privatlivspolitik↵
Det misbruges af henvisningsspam, der skævvrider dataene↵
Det er et proprietært produkt, så du skal stole på Google↵
Det forværrer brugeroplevelsen på grund af nødvendigheden af de irriterende prompterLæs mere: https://plausible.io/blog/best-wordpress-analytics-plugins
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Hvorfor er Plausible ikke gratis ligesom Google Analytics?
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Google Analytics er gratis, fordi Google har bygget deres virksomhed og deres rigdom ved at indsamle og analysere enorme mængder personlige oplysninger fra webbrugere og bruge disse personlige og adfærdsmæssige indsigter til at sælge annoncer.
Med Plausible ejer og kontrollerer du 100 % alle dine webstedsdata. Disse data bliver ikke delt med eller solgt til nogen tredjepart. Da vi ikke tjener penge på målrettet annoncering, skal vi opkræve et abonnementsgebyr.
Revenue from subscriptions is used to pay our rent, further develop Plausible and allow us to commit to Plausible and open source full time. There’s a more elaborate explanation given here: https://plausible.io/paid-analytics-vs-free-ga
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Kan man se en demo?
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Ja, du kan tjekke vores demo på https://plausible.io/plausible.io
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Hvordan kan jeg bidrage til Plausible?
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Tjek vores GitHub-depot, hvor al udvikling af Plausible Analytics og vores WordPress-plugin foregår i det fri.
Hovedrepo: https://github.com/plausible/analytics↵
Plugin repo: https://github.com/plausible/wordpressDu kan også blogge og på andre måder dele med verden, hvad du godt kan lide ved Plausible, hvad du bruger det til, og hvordan det hjælper dig med at løse dine udfordringer. Vores vækst kan tilskrives mennesker, der elsker at bruge Plausible, og som beslutter sig for at dele deres Plausible-oplevelse med verden.
Du kan også bidrage til Plausible ved at oversætte vores plugin. Tag et kig på https://translate.wordpress.org
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Hvordan kontakter jeg jer?
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Du kan læse mere om os: https://plausible.io/about↵
Kontakt os: https://plausible.io/contact
Anmeldelser
Bidragsydere & udviklere
“Plausible Analytics” er open source-software. Følgende personer har bidraget til dette plugin.
Bidragsydere
“Plausible Analytics” er blevet oversat til 10 sprog. Tak til oversætterne for deres bidrag.
Oversæt “Plausible Analytics” til dit eget sprog.
Interesseret i udvikling?
Gennemse koden, tjek SVN repository, eller abonner på udviklerloggen via RSS.
Ændringslog
2.5.8
- Fixed: only load author/category pageview props on posts.
- Improved: hardened Proxy Speed Module, to make sure it doesn’t disable plugins on non-proxy requests.
- Improved: don’t load JS tracking code if no API token is entered.
- Added: suggested content for Privacy Policy
- Fixed: must-use Speed Module would cause fatal errors in wp-admin on multisite networks when Proxy was enabled.
- Tested with WP 7.0.
- Several code improvements submitted by @masteradhoc. Thanks for your contributions!
2.5.7
- Improved: the JS tracking code now contains some widely used attributes to make sure its excluded from optimization by JS minification plugins, e.g. WP Rocket, LiteSpeed Cache, etc.
- Fixed: a timed out call to the Plausible API would lock up the admin screen for 120 seconds. Timeouts are now lowered to 5-10 seconds.
- Added: Select All toggles to toggle lists in the Settings screen.
- Improved: toggle lists showing (custom) user roles, are now divided in 2 columns.
2.5.6
- Fixed: users with a valid API token would get a notice that the Plugin token should be entered.
- Fixed: users still on PHP 7.4 would get an error when enabling/disabling the Proxy.
- Fixed: a minor XSS vulnerability in the Options API.
- Fixed: in some cases, settings could get corrupted when saving.
2.5.5
- Fixed: a typo would cause users with a valid API token to get a notice that the Plugin token should be entered.
2.5.4
- Improved: added a separate notice for Cloud users that haven’t entered the Plugin token yet.
2.5.3
- Fixed: display a notice to CE users that haven’t entered the Plugin token yet.
- Fixed: a critical error would occur if the entered Plugin token was invalid.
2.5.2
- Fixed: CE users still using a self-hosted version without Plugins API support would get a critical error after updating to 2.5.1.
2.5.1 | February 5th, 2026
- Migrated: this plugin now uses the new tracking code.
- Improved: the Custom Events option is now on by default.
- Removed: IE compatibility.
- Improved: PHP 8.5 compatibility (not fully tested yet)
2.5.0 | December 9th, 2025
- Improved: PHP 8.4 compatibility
- Added: Query Parameters option to Enhanced Measurements
- Improved: Search Queries now also shows on which page the search was triggered.
2.4.2 | December 2nd, 2025
- Fixed: some instances would get an Uncaught Error: call to undefined function get_plugin_data() error.
2.4.1 | December 1st, 2025
- Tested with WP 6.9
- Improved: version meta tag is no longer displayed by default, to clean up HTML.
- Added: compatibility for TranslatePress.
2.4.0 | May 21st, 2025
- Added: Cloaked Affiliate Link tracking feature.
- Improved: Custom Events, Hash based routing and IE compatibility are now grouped under a new Advanced Options section.
- Improved: Enhanced Measurements 404, File Downloads, Outbound Links, Form Completions and Search Queries are now enabled by default on new installs.
2.3.3 | May 5th, 2025
- Added: W3 Total Cache compatibility.
- Improved: WP Rocket compatibility (exclude our script from Delay JS setting)
- Added: User logged in/out status tracking.
2.3.2 | April 22nd, 2025
- Tested with WP 6.8.
- Added: Search Queries can now be enabled for Growth plans.
2.3.1 | March 20th, 2025
- Fixed: cronjob which updated JS library when Proxy enabled, didn’t register properly.
- Added: support for add to cart tracking through direct links, e.g. yourdomain.com?add-to-cart=1
- Improved: added Gravity Forms compatibility to Form Completions enhanced measurement.
- Improved: only rewrite JS script’s ID attribute if IE compatibility is enabled.
- Added: auto-enable customer user role tracking if EDD/WC is installed and Revenue tracking is enabled.
- Added: features not available in plan are now disabled accordingly.
2.3.0 | March 5th, 2025
- Improved: Domain Name is now validated before it’s stored in the database.
- Added: Easy Digital Downloads integration, which will automatically be enabled when Ecommerce Revenue is enabled.
- Fixed: WooCommerce integration didn’t work properly in multisite environments and environments with non-default permalink structures.
- Fixed: Domain Name’s with more than 1 subdirectory couldn’t create tokens, because it would result in a 404 in the opened window.
- Fixed: Single quotes and ampersands would break syntax in JS on WC product pages
2.2.0 | February 5th, 2025
Fixed: N/A in CE edition message wasn’t shown properly when certain options were toggled.
Fixed: Create Plugin Token message was removed when View Stats was disabled.
Fixed: when toggling options, some messages in the Settings screen were duplicated.
Added: new enhanced measurement – Form Completions, tested with all major forms plugins.
Fixed: WP Rocket compatibility no longer worked, because a filter name was changed in a recent release of WP Rocket.
2.1.4 | September 25th, 2024
- Improved: when no token was entered, the API client would keep trying to verify the connection. This is now fixed.
- Fixed: When “Authors and categoreis” was enabled, HTML would break if a taxonomy name contained a apostrophe.
- Fixed: A typo in the 404 tracking script, caused it to malfunction.
2.1.3 | August 23rd, 2024
- Fixed: WooCommerce integration would cause JS conflicts with certain Gravity Forms add-ons.
- Fixed: PHP warning – undefined array key “product_id”.
- Fixed: numbers using thousands separators (999+) would receive the incorrect formatting in some locales.
2.1.2 | August 9th, 2024
- Fixed: WooCommerce integration would cause JS conflicts with Raptive ads.
2.1.1 | July 21st, 2024
- Fixed some typo’s.
- Fixed: WooCommerce integration would cause JS conflicts with CookieYes.
2.1.0 | July 21st, 2024
- Tested with WP 6.6
- Added: WooCommerce integration. This is automatically enabled when the enhanced measurement Ecommerce Revenue is enabled. For current users who wish to switch to the WooCommerce integration, please disable and enable the option to make sure the required goals and funnel are created.
- Added: Enhanced measuring for Search Queries.
- Added: Cloudflare Rocket Loader compatibility.
- Fixed: the plugin would crash the admin screen on instances not running cURL or with allow_url_fopen disabled.
v2.0.9 | May 22nd, 2024
- Improved: Added files required for Automated Testing.
- Improved: Updated API client.
- Improved: Auto provisioning is now enabled for Plausible Community Edition (self-hosting) as well. This means a plugin token is now required when Plausible CE is used.
- Important! Plausible CE v2.1.0-rc.0 or higher is required to access the plugin token feature.
- Improved: The Settings page no longer reloads when certain features are enabled.
- Improved: The Authors and Categories feature now supports custom post types.
- Fixed: Enhanced Measurements couldn’t be enabled when Plausible CE was used.
- Fixed: Plausible CE users would be stuck on the onboarding wizard after updating to v2.0.8.
- Overall code improvements and bug fixes.
For the full changelog, check out our Github repository.