Beskrivelse
Spårlös (pronounced “spar-loess”, also searchable as “Sparlos”) is a privacy-friendly Google Analytics alternative for WordPress. Cookie-free, GDPR-compliant, and hosted entirely in the EU. The plugin connects your WordPress site to your Spårlös account in one click and starts collecting visitor statistics in under 30 seconds. No cookies, no fingerprinting, no cookie banner, no data transfer to the US.
If you have been looking for a lightweight Google Analytics alternative, or a WordPress-native replacement for Plausible, Fathom, Matomo, or Simple Analytics, Spårlös is built for the same use case: real web analytics without the GDPR baggage.
Why people switch from Google Analytics to Spårlös:
- No cookie banner needed. We set zero cookies, store no IP addresses, and run no fingerprinting.
- Lighter than GA4. The tracker is under 1.5 KB gzipped (vs. ~45 KB for gtag.js), so your Core Web Vitals stay green.
- EU-hosted. Schrems II safe. No US sub-processors in the data path.
- GDPR Article 28 Data Processing Agreement (DPA) auto-generated at signup.
- Real-time dashboard with visitor journeys, not just pageview counts.
What the plugin does:
- Connects your WordPress site to Spårlös via a secure one-time token. No API key to paste, no manual snippet copy.
- Injects the analytics tracker snippet automatically on every public page.
- Proxy mode (on by default) serves the tracker from your own domain, so ad blockers that match common analytics hostnames cannot block it. Bypass uBlock Origin, AdGuard, Brave Shields, and EasyPrivacy lists transparently.
- Only loads on public page views. Admin, REST, AJAX, and feed requests are untouched, so admin performance is unaffected.
What you get on the Spårlös dashboard:
- Real-time visitor timeline. See live visitors and the page they are on right now.
- Visitor journeys. The most common paths users take through your site, drillable to individual sessions.
- Top pages, top sources, top countries, top browsers, top devices, top outbound links.
- UTM campaign tracking. Source, medium, campaign, term, content breakdowns.
- Goals and conversion tracking. Path-based goals with conversion rate over time.
- Multi-step funnels. See where in a checkout or signup flow users drop off.
- Uptime monitoring (Pro plan). Get alerted when your site goes down.
- Weekly email summary every Monday (Pro plan).
- Data export (CSV, JSON) and PDF monthly report.
Privacy by design:
- No cookies, no localStorage, no sessionStorage.
- IP addresses are discarded immediately after country lookup (never stored).
- A daily rotating hash prevents linking visitors across days or across sites.
- All data is stored within the EU. No US sub-processors in the data path.
- DNT (Do Not Track) and Global Privacy Control are respected on both the client and the server.
Pricing:
Hobby tier is free forever for personal sites and side projects. Starter from 59 SEK / month (about 5 EUR, VAT included) covers most small business WordPress sites. A 14-day free Pro trial is included at signup, no card required. See https://sparlos.se/priser for current plans.
Spårlös vs. Google Analytics 4 (GA4): no cookie banner required, lighter tracker, EU-hosted, real-time dashboard, and a Swedish-language interface for Swedish customers. Migrate from GA4 in under an hour.
Spårlös vs. Plausible, Fathom, Simple Analytics, Matomo: same privacy-first positioning, but EU-hosted with a Swedish-market focus, Swedish DPA, MOMS-inclusive pricing, and a dedicated one-click WordPress plugin with built-in adblock bypass.
More information: https://sparlos.se
Privacy Notice
This plugin loads a tracker script from https://sparlos.se and sends visitor data (page URL, referrer, browser, country) to the same host so that page views can be aggregated on your Spårlös dashboard. No personally identifiable information is stored. Full privacy policy: https://sparlos.se/integritet
A Data Processing Agreement compliant with GDPR Article 28 is generated automatically at signup: https://sparlos.se/dpa
By installing and pairing this plugin you authorize the data transfer described above.
Skærmbilleder
Installation
- In WordPress admin, go to Plugins Add New and search for “Spårlös” or “Sparlos” (the ASCII spelling also works).
- Click Install Now, then Activate.
- Go to Settings Spårlös and click Anslut till Spårlös (Connect).
- A new tab opens at sparlos.se. Log in or create an account.
- Confirm you want to connect this site. You are redirected back to the WordPress admin.
- Done. Statistics start arriving within 30 seconds.
No code editing, no Google Tag Manager, no manual snippet copy. If you have used MonsterInsights, GA Google Analytics, or Site Kit by Google, you can deactivate them after Spårlös is connected.
FAQ
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Is Spårlös a real Google Analytics alternative?
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Yes. Spårlös replaces the analytics use case of Google Analytics (and GA4): pageview counts, traffic sources, top pages, country / device / browser breakdowns, UTM campaigns, goals, and funnels. It does not replace Google Search Console (search-keyword tracking) or Google Ads conversion pixels, which are separate products.
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Is the plugin GDPR compliant?
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Yes, by design. Spårlös sets no cookies, stores no IP addresses, runs no fingerprinting, and processes all data inside the EU on ISO 27001 certified data centers. A Data Processing Agreement compliant with GDPR Article 28 is generated at signup. No data transfers to the United States, so Schrems II concerns do not apply.
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No. Spårlös sets no cookies and stores no IP addresses or other direct identifiers, so no banner is required under the standard interpretation of GDPR plus ePrivacy. This typically restores 30 to 60 percent of visitors that a cookie banner would otherwise lose to “reject all”.
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Does it work with WooCommerce?
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Yes. The plugin tracks WooCommerce pageviews like any other pages. Product views, cart, checkout, and thank-you pages all show up in the dashboard. You can set goals on
/cart/,/checkout/, or/order-received/URLs to track funnel drop-off. -
Will the plugin slow down my site?
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No. The tracker is under 1.5 KB gzipped, loaded with
defer, and only on public pages. By comparison, the GA4gtag.jsscript is around 45 KB. Removing GA4 in favor of Spårlös typically improves Largest Contentful Paint (LCP) and Total Blocking Time scores. -
Will ad blockers block Spårlös?
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The plugin’s proxy mode (on by default) serves the tracker script from your own WordPress domain via the REST API. This bypasses common adblock lists like EasyPrivacy that match analytics hostnames such as
google-analytics.comor third-party analytics CNAMEs. You can disable proxy mode under Avancerat on the settings page if you prefer the direct path. -
Where is the data stored?
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Inside the EU, on ISO 27001-certified data centers. No data passes through the United States. Schrems II safe.
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What does proxy mode do?
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By default the tracker script is loaded from sparlos.se. Some ad blockers match on that hostname and block legitimate first-party analytics. Proxy mode makes your own WordPress site serve the script from a path on your own domain, so blockers cannot match. WordPress proxies the request to Spårlös internally. Enable it under Advanced on the settings page. It is on by default for new installations.
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What happens if I uninstall the plugin?
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The tracker snippet stops loading and all plugin options are removed from WordPress. Your data on Spårlös and your account are not touched. Log in to sparlos.se separately if you want to remove that too.
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Does the plugin work on multilingual sites?
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Yes. Tracking happens per page view regardless of language. WPML, Polylang and similar plugins are supported without extra configuration.
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Can I track multiple WordPress sites?
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Yes. Install the plugin on each site and connect them all to the same Spårlös account. The number of sites depends on your plan (Hobby: 1, Starter: 3, Pro: 5, Custom: unlimited).
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Do I need pretty permalinks?
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Recommended. If WordPress is set to “Plain” permalinks (URLs like /?p=123), every page has the same path and Spårlös records them all as a single “/” entry. The settings page shows a warning if this is detected, with a one-click link to fix it.
Anmeldelser
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Bidragsydere & udviklere
“Spårlös Analytics: Privacy-Friendly Google Analytics Alternative” er open source-software. Følgende personer har bidraget til dette plugin.
Bidragsydere
Oversæt “Spårlös Analytics: Privacy-Friendly Google Analytics Alternative” til dit eget sprog.
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Ændringslog
1.0.13
First public release.
- One-click connect to your Spårlös account. No API key, no manual snippet, no code editing.
- Cookie-free tracking that loads only on public pages. Admin, REST, AJAX, feeds, and cron are never tracked.
- Proxy mode (on by default) serves the tracker from your own domain so ad blockers cannot block your analytics.
- Automatic 404 tracking, multilingual support (WPML, Polylang), and a warning when “Plain” permalinks would flatten your statistics.
- Connect multiple WordPress sites to one Spårlös account.
- Compatible with WordPress 6.0 to 7.0 and PHP 7.4 or newer.